Reputation risk analysis and mitigation
An increasingly important responsibility for any organisation is reputation risk analysis. It is not confined to communications, but should include financial, legal and audit departments. It is a valuable tool to warn of potential dangers to your brand, as well as a means of bringing together business functions and PR in a disciplined manner.
Working together with those on the frontline, it enables a detailed assessment to be made and measured. For threats to be mitigated. And for everything to be prepared if things do go wrong.
Corporate Affairs advice – ‘a candid friend’
Rob Butler is retained as Corporate Affairs Counsel to provide strategic leadership and direction, including development of overall positioning and safeguarding of reputation, particularly to family offices and smaller corporates.
Many large firms have external agencies and teams of internal professionals working on their corporate affairs strategy. Trouble is, they’re often so close to the business, they can’t see the wood for the trees. Rob Butler brings an added perspective to business strategies. Either as a personal advisor to the chief executive, or as counsel to the corporate affairs team, think of him as a ‘candid friend’. Someone who is ‘with’ your business, not ‘in’ your business. Spotting beartraps, advising on opportunities, contrasting with competitors. Ensuring you have as much substance as style. Giving an honest, direct view even if it’s not what you want to hear. A valuable sounding board providing objective, independent advice.