Corporate Affairs Counsel

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

 

Reputation Management

Building a reputation is about much more than securing a handful of positive press cuttings. Finding the right niche in a crowded marketplace; developing a brand that reflects your ethos and purpose; creating a legacy for future generations; establishing foundations and supporting charitable causes… all help shape perceptions of you and your organisation.

Having a trusted partner to guide you through these processes is an invaluable asset: to inspire, challenge and support

Reputation risk analysis and mitigation

An increasingly important responsibility for any organisation is reputation risk analysis. It is not confined to communications, but should include financial, legal and audit departments. It is a valuable tool to warn of potential dangers to your brand, as well as a means of bringing together business functions and PR in a disciplined manner.

Working together with those on the frontline, it enables a detailed assessment to be made and measured. For threats to be mitigated. And for everything to be prepared if things do go wrong.

 

Corporate Affairs advice – ‘a candid friend’

Rob Butler is retained as Corporate Affairs Counsel to provide strategic leadership and direction, including development of overall positioning and safeguarding of reputation, particularly to family offices and smaller corporates.

 

Many large firms have external agencies and teams of internal professionals working on their corporate affairs strategy. Trouble is, they’re often so close to the business, they can’t see the wood for the trees. Rob Butler brings an added perspective to business strategies. Either as a personal advisor to the chief executive, or as counsel to the corporate affairs team, think of him as a ‘candid friend’. Someone who is ‘with’ your business, not ‘in’ your business. Spotting beartraps, advising on opportunities, contrasting with competitors. Ensuring you have as much substance as style. Giving an honest, direct view even if it’s not what you want to hear. A valuable sounding board providing objective, independent advice.