Some crises you can be ready for. Others will hit you unawares. You can prepare for them all. Learning the principles and putting them into practice will arm you to expect the unexpected, and make sure your message is the one that’s remembered when trouble hits.
The news is on air 24 hours a day, 7 days a week. If something goes wrong in your business, you need to explain it fast – before some self-proclaimed ‘expert’ steps into the studio to do it for you.
The explosion in social media means that everyone is now a journalist, news knows no borders. And it has no time limits: the next deadline is now.
Counsel for crisis situations can involve stress-testing your existing messaging, developing a new manual with draft statements, or putting your leading executives through a full-scale mock emergency.